MY WORK
CAPSTONE
PROJECTS
Capstone projects completed as part of my AI Product Management certification with Duke University & UpGrad, showcasing end-to-end product design and AI/ML strategy work.
A comprehensive exploration of product discovery, strategy, and go-to-market planning for an innovative AI solution.
PhonePe: A User-Centered AI/ML Product Strategy (coming soon)
A comprehensive exploration of product discovery, strategy, and go-to-market planning for an innovative AI solution.
Practical insights into my journey as a Product Designer—research, dashboards, mobile apps, and AI-driven products that improved engagement and usability.
WORK
INSIGHTS
Elevating Hanabi: Strategic Brand Enhancement
This brand enhancement project not only transformed Hanabi’s digital identity but also laid the foundation for scalable product growth and market leadership.
ABOUT ME
Empathy – Interfaces – Innovation – Ice Cream
Hi there! I’m Pranay 🙌 A designer who loves turning complex problems into simple, delightful experiences. I’ve designed apps, landing pages, and even AI products and even cars—because why not? My journey’s been a mix of engineering, car design, and product design, so I bring a little bit of everything to the table.
Fun fact: My Figma tabs are always open, and so is my food delivery app 🍕.
Frequently Asked Questions
I begin by understanding the user’s needs through research, then define the problem clearly. I map out user journeys, explore solutions through wireframes or feature concepts, validate with feedback, and iterate toward a user-centric, viable outcome.
I use prioritization frameworks like RICE or MoSCoW, balancing business impact, user value, and technical effort. I also consider user pain points, feedback loops, and team capacity to make informed trade-offs.
At Hanabi Technologies, I led the design and feature development for Hana, an AI-powered productivity tool. I conducted user research, mapped flows, built prototypes in Figma, collaborated with engineering, and improved the experience based on usability testing.
I keep communication clear and early—sharing designs or requirements at the ideation stage and involving engineers to assess feasibility. We collaborate continuously to stay aligned until release.
Depending on the product, I focus on metrics like user retention, feature adoption rate, task success rate, NPS, or AARRR metrics. I define a clear North Star metric to guide design and product decisions.
I treat feedback as fuel for refinement. Whether from users, engineers, or PMs, I assess it objectively, test changes when needed, and iterate quickly—always aligning updates with the product’s core goals.
At Hana, we saw a 50% drop in daily active users. I discovered the root cause was a massive spike in response times—up to 200 seconds. After testing two hypotheses, we found that optimizing response speed (not model quality) was the key. I worked with devs to improve backend efficiency, cutting response time to under 20 seconds. Usage bounced back quickly—DAUs grew by 70%, surpassing previous levels. This experience taught me the power of data-driven iteration and focused problem-solving.
A great product solves a real problem simply and delightfully. It aligns with user needs, business goals, and technical realities—while continuously evolving through feedback and data.
I’ve worked on AI-powered tools like Hana, integrating NLP and chat functionality into user flows. I use analytics platforms like Mixpanel and GA to guide design improvements based on behavior data.
Because I love creating things that make life simpler and smarter. Product and design roles allow me to blend empathy, creativity, and problem-solving in a way that brings real value to users—and that’s deeply fulfilling for me.